- Nestlé’s plant-based Awesome Burger reportedly has a higher fibre-content than the products of major plant-based protein competitors (Impossible & Beyond Meat) and more protein than a meat burger, while having no saturated fats and high iron/Vitamin C content.
- The patty is made from a veggie mix that includes yellow peas and wheat, and should be available at cafeterias, grocery stores, and restaurants later this year.
Analysis & Comments
- Foodtech companies like Beyond Meat and Impossible Foods have certainly been making headlines in recent months, and while they arguably have a head-start in the plant-based burger category, the article rightly states that Nestlé has one big advantage: scale.
- The Awesome Burger is made by Sweet Earth, a California-based brand that Nestle acquired back in 2017, and like the products from Beyond and Impossible, it is made to taste and look like beef.
- Beyond uses pea protein as well, while Impossible uses soy protein for its plant based burger.
- Large packaged food producers such as Kraft-Heinz, Nestlé, and Danone are all stepping up investments into plant-based foodalternatives (i.e. jumping on the plant-based bandwagon…).