Stocks

Kroger Is Not A Buy

Kroger Co.’s stock has been beaten down this year, but some investment pros are bullish on its prospects for a rebound.

“While I think the battle for market share in the grocery space is far from over, I believe the risks are worth the potential rewards when I look at Kroger’s dividend metrics combined with its low valuation,” Nicholas Ward, of private investing community the Dividend Growth Club, recently wrote on investment website Seeking Alpha,

Ward doesn’t own Kroger stock, at least not as of the Monday writing of his post on Seeking Alpha.

Source

While Ward believes the risks are worth the potential rewards, he doesn't own the stock...I wonder why.

Maybe because Kroger must compete against Amazon in the digital world.

Maybe because Amazon is planning on opening dozens of grocery stores in several US cities.

Maybe because a couple of months ago, a Robert Beyer, Kroger Co. director has completed the largest outright stock sale by a company insider in six years.

Maybe because price broke out of the wedge to the downside. Kroger is not a buy, the chart suggest, price is heading to the monthly demand at $16.50

This post is my personal opinion. I’m not a financial advisor, this isn't financial advise. Do your own research before making investment decisions.

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