- Forbes’ 30 Under 30 Europe Retail and e-Commerce list include entrepreneurs from 13 countries who dominate both the way in which consumers are buying products, as well as influencing what consumers are buying.
- Companies include those that have identified pain points such as ‘Airsorted’ that manages customers’ Airbnb rentals, or ‘Claim Compass’ that helps passengers get compensation for cancelled or delayed flights – to secondhand market places such as ‘United Wardobe’.
- Companies also offer goods such as natural products for babies by ‘das boep’ and ‘Double Dutch’ drinks which specializes soft drinks to match high-quality spirits.
Airsorted: How it Works
- You have to be a bit patient with the Forbes website on this one – however, it is worth the effort as it’s a very interesting group of new companies. It’s not just the range, going from new platforms (like SnapTravel – which only required $9m of outside funding) through to new ways of doing market research like Perksy.
- What is additionally interesting is that these companies have all got up & running in a short space of time, yes they may not yet be profitable, but it doesn’t stop them being disruptive.
- What it emphasises to us is that the combination of technology and how willing and able consumers are to use it, is accelerating the impact of disruption.