Mattel Hot, Hasbro Not

Five days ago I spoke about unusual options activity in Mattel,

Unusual Options Activity In Mattel

 In 2018, Mattel’s stock declined about 33% in 2018. However, investors are upbeat about the company in 2019. So upbeat that the Smart Money is buying up a tons of the February 8th, $12 – $13 strike call options before the company announces earnings on February 7th.

Well, the options are now worth 3X to 4X higher.

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. The company’s U.S. and Canada segment markets and sells action figures, arts and crafts, and creative play products; electronic toys and related electronic interactive products; fashion and other dolls, infant products, play sets, preschool toys, plush products, and sports action blasters and accessories; and vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games.

Hasbro also announced earnings this past week. Hasbro posted weaker-than-expected fourth quarter earnings due to the Toys R Us going under.

“2018 was a very disruptive year, driven by the bankruptcy and liquidation of Toys”R”Us across most of the world and a rapidly shifting consumer and retail landscape,” said CEO Brian Goldner. “During 2018, we diversified our retailer base, meaningfully lowered retailer inventories and delivered innovative new offerings to our global consumers.”

“We were not, however, able to recapture as much of the Toys”R”Us business during the holiday period as we anticipated as the effect of its liquidated inventory in the market was more impactful than we and industry experts expected,” he added “It is an unprecedented yet finite event. In addition, as we discussed throughout the year, our European shipments declined as the teams successfully lowered retailer inventories amidst a declining toy and game market.”


So where is Hasbro stock price headed next, lets go to the charts?

Hasbro has been sideways for the last two years. The chart suggests to play the extremes.

This post is my personal opinion. I’m not a financial
advisor, this isn’t financial advise. Do your own research before making
investment decisions.

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