The pet industry, including pet food, generated more than US$221 billion in direct, indirect and induced economic impact in the US in 2015, according to a study conducted by George Mason University.
According to this report, US$77 billion is spent by US consumers on their pets annually. Pet food and veterinary services are the two leading sources of spending within the industry.
In the United States, in terms of quantity, cats and dogs are ranked #2 and #3 among pets.
68% of households in America have a pet. This is double the percentage of households that have children. If I wanted to draw a conclusion about that particular stat, I could say if you have a pet, why do you need a kid? Pet owners will do practically anything for their cat or dog. Cats and dogs are an extension of their owner and at times treated better than loved ones.
PAWZ is the first ETF that allows investors to capitalize on people’s passion for their pets.
PAWZ invests in a range of companies that stand to potentially benefit from the proliferation of pet ownership, and the emerging trends affecting how we care for our pets. To holdings include:
According to ProShares Pet Care ETF, the pet care industry could reach $203 billion in global sales by 2025. It has grown steadily every year since 2001, even during the Great Recession.
This ETF may not be for me, but may hit a chord with pet owners. Thus, the chart suggests to go long if price pulls back to the daily demand at $36.25.
This post is my personal opinion. I’m not a financial advisor, this isn’t financial advise. Do your own research before making investment decisions.